Business owners should not spend all their marketing dollars on Web Design. Although a nice professional design is important in establishing credibility on the internet it is not the most important aspect of a having a website. Too many times business owners are convinced or pursuaded by friends, employees, web designers, to build expensive flashy websites to establish their web presence. They forget, or simply dont anticipate, that their new flashy website will cost more money to maintain and update, and they also forget that they are now locked to their webmaster. He or she holds the keys to your extended business and are the only ones able to update or expand your website. At this point they can charge you anything they want for their services and if you refuse to pay them they can shut down your website instantly until paid in full or you will have wasted all that design money you invested in building that fancy flashy website. The only time flashy websites are not costly to a business owner, is when the business owner himself is the webmaster and can update everything himself without having to rely on or pay someone else to do it. Otherwise only get involved with flashy websites if you have deep pockets filled to the brim with money.
A simple website is much less costly to maintain and gives you, the business owner, the ability to take over and manage your website if push comes to shove and not risk large amounts of money invested in the fancy website design. Promotions, Marketing, and Networking are much more important and more money should be directed to these areas especially to establish or increase your web presence. Our Web Consultants can show you where to find these easy to use website builders, where you control your website not your webmaster. Cant begin to explain how important this is, trust us, a free consultation with us will help you understand completely.
